The “always-on” tech-savvy nature of today’s consumers, marketers have tools to constantly inundate consumers with brands’ messages hoping that these messages will allow them to gain the greatest amount of traction among distracted and disloyal customers. But for many of these consumers, these messages aren’t motivating but instead end up creating more confusion. Leading to doubts during purchasing process, as a result, a loss of confidence with the brands they intend to buy from.
Consumer wanting to make a purchase get limited options to justify their decisions. They can check out the product page on brand’s website, research competitor’s websites, live chat with customer service representative, read hundreds of skewed ratings & reviews comments or even go to social media to see the product or service from many different perspectives. All this adds up to a complicated experience for the customer, in a world where brands want to make the most streamlined purchasing process possible.
Customer Empowerment Exchange with its ability to map the aspiring customer’s questions or concerns or doubts about a product or service to the source they consider most appropriate to answer their questions or allay their concerns or clarify their doubts, can help brands to increase the level of trust and achieve higher conversion rate.
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